About us
Who We Are
Zafrime is much more than an African fashion store — it is a bridge between cultures, identities and stories.
Created in Portugal , we are a 100% online brand whose mission is to bring the beauty, strength and authenticity of African fashion to the entire Portuguese territory.
We offer a carefully selected selection of African women's and men's clothing , as well as handcrafted accessories , that enhance the cultural heritage of the African continent with a contemporary and elegant touch. Each piece carries with it the essence of African roots, with pride, style and authenticity.
Mission
Bringing African fashion to the Portuguese market with authenticity, style and cultural respect, bringing people closer to their origins and allowing each customer to wear their culture with pride .
Vision
To be the reference brand in African fashion in Portugal and Europe, promoting diversity, identity and empowerment through fashion with a purpose.
Values
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Cultural Pride : We celebrate our African roots in every detail.
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Authenticity : Products that respect and value traditional culture and knowledge.
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Representation : Fashion that includes, respects and gives voice to diverse African expressions.
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Sustainability : Partnerships with artisans and small local producers.
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Quality and Style : Pieces that combine tradition and modern design, with excellent finishes.
Our Purpose
We believe that the way we dress is a form of expression.
Our purpose is to offer African fashion with soul , where each piece is more than an article — it is a story, an identity, a statement of pride.
At Zafrime, we want each client to wear their essence , feel represented and walk with confidence, carrying with them the colors, shapes and symbols of a rich and living heritage.